At Labelexpo Americas 2022, HP showcased the HP Indigo V12 Digital Press to the labels and packaging industry for the first time alongside the HP Indigo 6K Digital Press and a wide range of solutions for sustainable packaging, automation and applications propelling new business opportunities.

Many HP customers and partners, both longstanding and new, visited the HP booth. In total, 74 demonstrations of the HP Indigo V12 and 34 demonstrations of the HP Indigo 6K took place, giving attendees the chance to experience the capabilities of each press up close, and learn more about new business opportunities, including brand protection, smart packaging, sustainable packaging and diversification to flexible packaging.

Undoubtedly the main highlight from the show floor was the first public appearance of the HP Indigo V12 Digital Press, which is built upon years of experience and will redefine how the printing industry characterizes label production.

The narrow web label press is the world’s first press to utilize the new industry altering LEPx technology and has the power to print at 120 linear meters per minutes, with all the capabilities of HP Indigo’s technology for label production.

Attendees were also able to hear from Massimiliano Martino, CTO, All4Labels, one of the HP Indigo V12 digital press’ first beta customers, who shared insights into why the company has chosen to partner with HP and how HP Indigo products are helping to drive their business forward and meet sustainability goals.

Following the show, the HP Indigo V12 Digital Press presented at Labelexpo Americas is set to proceed onwards to its first, North America-based beta customer.

HP Indigo’s vast portfolio of solutions for label production are allowing more and more converters to capitalize on the growing advantages of digital printing. And it was clear from the event that more and more industry professionals are looking to do just that. In fact, over the course of the show, 16 letters of intent for the HP Indigo V12 Digital Press were signed by customers around the world, 11 of which are based in North America, and 5 in Europe.

“The successful industry reception of The HP Indigo V12 is showing us a true analog to digital transformation,” says Haim Levit, SVP and general manager of HP’s Industrial Print Business. The Indigo V12 is redefining how the print industry thinks about label production and the overwhelming interest from our customers into digital solutions as they look to expand their operations demonstrates that our portfolio is moving the needle on the digital share of the market and driving forward the digital transformation.”